Over the past 18 months, my team and I have generated thousands of leads for hundreds of fitness studios and independent gyms around the world. In doing so, we’ve spent a ton of time and money testing and figuring out exactly what does and doesn’t work when it comes to lead generation for fitness business. And that’s exactly what I share with you here today.

But before we dive in, let’s define exactly what we consider a lead. This is someone  who gives you their first name, last name, email, and phone number in exchange for an offer at your studio or gym.