Results for you and your clients.

All members of your fitness business are connected through common fitness goals like feeling better and stronger, or just living healthier lives. Your studio or gym’s services, whether yoga/pilates, TRX, or anything in between, translate to a unique and personal connection that your community shares.  So if a strong connection with your customers is the key, what's a proven strategy to help boost this?  

When you take on a new client, do you ask them what their goals are? Of course, it’s critical, right? Before you create a plan for them, you find out what brought them to you and what they want to change; where they are today and where they want to be.

It’s more critical than ever to have an online presence – a brand -- that validates you and your services.  But branding is about more than having a color-coordinated website and posting a sign in the gym. Sure, you have to do those things, but they are not enough today.

Here’s a key distinction: Presenting your brand isn’t a one-time event. It’s an ongoing process through which you, as a fitness professional, continually demonstrate the unique value you deliver to your prospects and clients.

Names are important, whether your business, website, brand….heck, even our pet names are important. A name can be the first thing entrepreneurs think of when they have their first vision of what they want to build or create. Because, when it comes down to it, it’s all about identity. I’m not a glorified business strategist or advisor, I can only speak to my personal experience from starting Evolution Nutrition, but it’s a path I feel can provide some insight to businesses that are just starting out or really haven’t landed on a true brand name or identity yet.