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Names are important, whether your business, website, brand….heck, even our pet names are important. A name can be the first thing entrepreneurs think of when they have their first vision of what they want to build or create. Because, when it comes down to it, it’s all about identity. I’m not a glorified business strategist or advisor, I can only speak to my personal experience from starting Evolution Nutrition, but it’s a path I feel can provide some insight to businesses that are just starting out or really haven’t landed on a true brand name or identity yet.

We’ve all been told we won’t get anywhere without ‘hard work.’ That you have to be willing to knuckle down and put your nose to the grindstone, work longer hours and out-hustle your competitors. The essence of the American rags-to-riches story is this: You can never quit.

Yet there are times when it makes complete sense to quit, like when a technological innovation provides a massive short cut; https://www.evolutionnutrition.com/

One of the hardest aspects of training clients online is holding them accountable to their workouts and motivating them from afar. With in-person training, this can even sometimes be a struggle, even when you are seeing your clients face-to-face! The way I look at it with my in-person clients, is that I have a one hour session with them to get in their head, try to connect with them, and figure them out, so I can figure out which of my motivation techniques to use on them. (I have a whole bag of tricks!)

Finding a Way to Increase Client Accountability

The business of personal training can be an exciting path to walk down, but like any other business, proper planning is a must to make it a success. For a client base to trust you it is important that you come across as professional as possible, and that you have done your due diligence on the basics of starting and running a business.

Here are 4 key steps to starting your personal training business:

Step 1: Get Certified

Do you remember the excitement you felt when you decided to become a fitness professional? What drew you to this calling? For many it was the opportunity to help other people improve their lives in a significant way, while also making a good living.

It's more critical than ever to have an online presence, a brand -- that validates you and your services, as we discussed in this post. 5 Ways to Improve Your Brand Awareness

But branding is about more than having a color-coordinated website and posting a sign in the gym. Sure, you have to do those things, but they are not enough today.