With the current situation regarding COVID-19 in the world, many of us are confined to our homes.

Going out is not recommended (even restricted in some places), and going to our regular gyms for our exercise sessions is impossible.

So, what can we do then? Give up and forfeit all of our hard-earned fitness progress?

No. We should actively seek out ways to stay fit, even during quarantine for COVID-19.

Avocados are one of the healthiest and most versatile foods on the planet. So much so that many folks refer to avocado as ‘the magical fruit.’

If you’re interested in elevating your health and fitness, and adding tons of nutrients and healthy fats to your diet, then avocados should be your go-to food.

Today, we’ll go over everything you need to know about the magical fruit.

Avocado Nutrition 101

When you take on a new client, do you ask them what their goals are? Of course, it’s critical, right? Before you create a plan for them, you find out what brought them to you and what they want to change; where they are today and where they want to be. You might even take a photo of them holding today’s newspaper, so that they can look at it later as proof of how far they’ve come.

A guide to meal planning using Google Calendar for fitness trainers and enthusiasts. See how using Google Calendar to plan meals is easy to setup, cost effective, and organized. 

The holiday season is near, which means lots of family meetings, going out, and, of course, eating delicious food for most of your clients.

Only, there’s a small problem:

The holidays can be a significant hindrance for many people and often lead to unwanted weight gain and feelings of guilt. Studies have shown an average of 1-2 lbs of weight gain from a single day of holiday eating which can add several thousand calories to your normal energy balance. No one likes to step on the scale after those 24 hours, but then adding stress & unhealthy habits also with your clients feeling they

You’ve seen protein powders, bars, shakes and even protein-enhanced chips, crackers, and cookies in abundance on grocery store shelves. Clearly, the demand is there. But with so many myths and misconceptions surrounding the macronutrient, it's often hard to know whether buying any of the enhanced products is truly necessary in order to add even more protein to your diet.

We all know losing weight can be a struggle, but if just one of these types of foods is being consumed on a regular basis, it can impede your weight loss progress.

1. Added Sugar

2. Gluten

3. Alcohol

It’s more critical than ever to have an online presence – a brand -- that validates you and your services.  But branding is about more than having a color-coordinated website and posting a sign in the gym. Sure, you have to do those things, but they are not enough today.

Here’s a key distinction: Presenting your brand isn’t a one-time event. It’s an ongoing process through which you, as a fitness professional, continually demonstrate the unique value you deliver to your prospects and clients.

Over the past 18 months, my team and I have generated thousands of leads for hundreds of fitness studios and independent gyms around the world. In doing so, we’ve spent a ton of time and money testing and figuring out exactly what does and doesn’t work when it comes to lead generation for fitness business. And that’s exactly what I share with you here today.

But before we dive in, let’s define exactly what we consider a lead. This is someone  who gives you their first name, last name, email, and phone number in exchange for an offer at your studio or gym.

Names are important, whether your business, website, brand….heck, even our pet names are important. A name can be the first thing entrepreneurs think of when they have their first vision of what they want to build or create. Because, when it comes down to it, it’s all about identity. I’m not a glorified business strategist or advisor, I can only speak to my personal experience from starting Evolution Nutrition, but it’s a path I feel can provide some insight to businesses that are just starting out or really haven’t landed on a true brand name or identity yet.