- 15 Apr
How to Promote your Business for Fitness Professionals
Do you remember the excitement you felt when you decided to become a fitness professional? What drew you to this calling? For many it was the opportunity to help other people improve their lives in a significant way, while also making a good living. The truth is, you can’t succeed at the first part–helping people enjoy better healthy everyday–if you don’t excel at finding and retaining clients. After all, this is a business, right? To make it viable you must earn enough money to be able to do the things you want in life, without constantly worrying about where your next client is coming from. Every business owner faces the same challenge, and as in any business, it all begins with establishing the proper mindset. You might have doubts, and a soundtrack in your head that says: “I don’t know what to do next.” “I’m not any good at sales.” “This is more difficult than I Thought.”
Step 1: Reignite the passion for new clients and existing customer base
Actually, you have many business-growth resources available to you, and easier access than ever to prospective clients. Here’s a question: Do you have clients who do this? You give them all the instruction they need to succeed, but somehow they hit a wall of self-doubt and get stopped in their tracks.
You know what gets them going again, more than you pushing and cajoling them? It’s when they get a little taste of success – an experience of winning – that they really start to believe in themselves. Then they remember the commitment they made, and re-ignite the determination it takes to overcome whatever obstacle might be in their way.
Step 2: Take ownership of the outcomes you create
It’s the same for you, the fitness professional. So how do you reignite the passion and put yourself in the proper mindset? As with anyone running a business, it starts with taking ownership of the outcomes you create. To really take ownership, there are two things you must continually grow: your network of contacts, and your capabilities as a professional.
There are many ways to grow your network of contacts. Are you on Facebook? If so, do you waste time there, or do you make it work for you? Have you created a profile at LinkedIn? There are a millions of professionals there, and a lot of them want to engage with a qualified fitness professional.
That brings us to your capabilities. You’ve recently upped your game by adding professional meal plans from Evolution Nutrition to your repertoire.
Step 3: Decide to seize your new destiny
Just as with your clients, the way to jump-start this next phase of your business is to experience some early success. And the best way to do that is to simply present customized meal plans to your clients who have already asked you for nutritional advice.
Again, go back to the excitement you felt when you began as a fitness professional. This is what you were built for – helping more and more people live vibrant, healthy lives – and now you have an amazing new tool for doing that!
Focus on enrolling your first client and giving them the customized meal plans that will enable them to succeed faster. It won’t be long before you have multiple clients enrolled, and a sustainable new profit center for your business.
Good luck, and use the comments section below to let us know how you’re doing!